Download Endorsements in Advertising by Kerry Segrave - mirror 1 ---> http://po.st/ZcBOuz mirror 2 ---> http://tinyurl.com/mtq3sq8 mirror 3 --> http://q.gs/9283027/endorsements-in-advertising --------------- <br />Synopsis: The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product's curative powers sometimes ran opposite the endorser's obituary, and Lillian Russell once testified that a certain compound had made her feel like a new man. Distrusted by the public, banished from mainstream publications, endorsements languished until around
